I didn’t feel the urge to climb Everest.
The marketing wants to target Gen Z.
The store feels like a dead bazaar.
We’re supposed to be transitioning from “New Balance cool” to this, but the space screams “tucked-in shirt” rather than “summit.”
I used to think legacy brands were safe.
Now I realize they are the most vulnerable.
If I’m climbing Everest, I want to feel heroic. If I’m walking the dog, I want to look cool.
This space offered neither.