Lines shape everything.

• Horizontal lines calm.
• Vertical lines are powerful.
• Angled lines are dynamic.

In 1979, Nike’s windbreaker nailed it with vigor

A 26-degree angle made all the difference.

It showcases an icon’s simplicity, never gone out of style.

More than seasonal lines.

The key is consistency.

Are your cut lines telling the right story?

I’m Hugh Clarke, owner of The Structure of Magic.

We help technical brands create innovative products through our Digi-physical design system.